Responsive Wordpress blog with lots of extra features
Exertis Tech Blog
Created responsive email and landing pages for this campaign
Virgin Media Redemption Campaign
A complete redesign and build of this global corporate site
Exertis Corporate Rebrand
Corporate Event Website
Exertis Sailing Cup
A responsive B2B site I designed and built
Samsung TV & Audio
Another responsive B2B site I created
Other bits and bobs worth a mention
Miscellaneous & Freelance Work
I'm a creative designer with a background in online marketing and a love for all things digital. I've worked both client and agency side with all sorts of businesses, from fledgling start-ups to global corporations. Combining digital marketing experience with beautiful, user-centric design is where my strengths lie. Streamlining the online shopping process, creating eye-catching email campaigns and designing eCommerce landing pages...that's my idea of fun.
If you catch me away from the computer, I might have a notepad and pen in hand. My debut novel-in-progress was recently shortlisted for the Janklow & Nesbit Debut Novel Competition 2015. All this reading and writing has given me a keen eye for detail - which comes in handy when writing code or proof-reading copy.
Read my blog at nicolapayne.co.uk
Or check my credentials on LinkedIn
With new ways to access the web being introduced all the time, it's important to keep up with those ever-evolving screen sizes. I am a keen user of Bootstrap, but I can create responsive pages from scratch too. Responsive HTML emails are also a welcome challenge.
Web psychology is a keen area of interest for me - finding out the reasons why people click, and using this knowledge to create a business advantage. I am a strong advocate of A/B testing or multivariate testing, where the size of the customer base allows.
Whether working to a strict brief or with complete creative licence, I am confident that I can create beautiful designs that are easy to use. I am equally comfortable working within brand guidelines or creating my own. I love a strong colour palette and brilliant lifestyle photography.
It's great to work as part of a successful team, driven towards a common goal. I enjoy co-ordinating across different departments, whether with design, marketing or technical people. I am a confident project manager and have led larger-scale website projects to completion.
I have a background in Marketing and a professional diploma qualification from the CIM. I've written digital marketing plans and managed marketing budgets. Online marketing strategy is a keen interest of mine - right from idea generation through to testing and measuring the results.