Nicola Payne

Digital / UX / Design / Strategy

My Work

About Me

I'm a creative designer with a background in online marketing and a love for all things digital. I've worked both client and agency side with all sorts of businesses, from fledgling start-ups to global corporations. Combining digital marketing experience with beautiful, user-centric design is where my strengths lie. Streamlining the online shopping process, creating eye-catching email campaigns and designing eCommerce landing pages...that's my idea of fun.

If you catch me away from the computer, I might have a notepad and pen in hand. My debut novel-in-progress was recently shortlisted for the Janklow & Nesbit Debut Novel Competition 2015. All this reading and writing has given me a keen eye for detail - which comes in handy when writing code or proof-reading copy.

Read my blog at

Or check my credentials on LinkedIn

Some Handy Skills and Interests

Front-End Coding

I have strong skills in HTML, CSS, JQuery. I can dabble in Javascript and PHP. I'm pretty comfortable creating themes in Wordpress and Perch, and I've had a poke around with MeteorJS. When I want or need to learn something new, it's a pleasure to do so.

Responsive Design

With new ways to access the web being introduced all the time, it's important to keep up with those ever-evolving screen sizes. I am a keen user of Bootstrap, but I can create responsive pages from scratch too. Responsive HTML emails are also a welcome challenge.

User Experience Testing

Web psychology is a keen area of interest for me - finding out the reasons why people click, and using this knowledge to create a business advantage. I am a strong advocate of A/B testing or multivariate testing, where the size of the customer base allows.

Beautiful, User-centric Design

Whether working to a strict brief or with complete creative licence, I am confident that I can create beautiful designs that are easy to use. I am equally comfortable working within brand guidelines or creating my own. I love a strong colour palette and brilliant lifestyle photography.

Communication and Collaboration

It's great to work as part of a successful team, driven towards a common goal. I enjoy co-ordinating across different departments, whether with design, marketing or technical people. I am a confident project manager and have led larger-scale website projects to completion.


I have a background in Marketing and a professional diploma qualification from the CIM. I've written digital marketing plans and managed marketing budgets. Online marketing strategy is a keen interest of mine - right from idea generation through to testing and measuring the results.

Thanks for visiting. Want to find out more?

© Nicola Payne, 2015